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BO Report: Akki's CC2C is a complete disaster
Posted by yardi on Monday, January 19, 2009 in , , ,
Akshay Kumar's much-hyped Chandni Chowk To China has got a big thumbs down from the audience and critics alike. The film has had an average opening. Collections have fallen further during the weekend. With collections on Monday showing a massive slump, not even a miracle can save the film or recover its Rs 50 crore plus cost it seems.

BO Collections

A good buzz associated with a biggie was missing for CC2C and it resulted in a lackluster response to the prepaid shows on Thursday evening. It managed to collect around Rs 1.5 crore net from the paid preview shows which is not much considering the number of shows organised for the film or compared to other recent biggies' paid preview shows.

On Friday the opening all over India wasn't too great either. The all India average opening on Friday was 65-70%. Normally the weekend collections see a rise even if the reports are bad but CC2C proved to be an exception with collections falling drastically at many places for the weekend. Also, just like Nikhil Advani's last release, Salaam-E-Ishq, the paid preview shows proved to be a big mistake as the negative word spread too fast resulting in low turnout, opine industry insiders.

The total first weekend net collections for the film are said to be around Rs 21 crore, thanks to a better response in centers like Delhi/NCR and Punjab. But at least Rs 30 crore plus business was expected by the distributors for a film this big.

The opening weekend collections for CC2C has been as follows in major multiplexes around India, PVR 55-60%, BIG Cinemas 50-55%, Cinemax 50-55% and Fun Cinemas 45-50%. Most of these multiplexes are seriously considering to reduce the number of shows allocated to the film and add Ghajini shows instead.

Trade buzz

Not a single trade person has a good word to say about CC2C. Amar Solanki, veteran trade analyst says, "You can't defend your film claiming it to be a 'leave your brains at home' entertainer. You need to apply your own brains while making it, which doesn't seem so in this case. Over Rs 50 crores have been spent in making this blunder and many more in marketing it. But the audience has become so smart nowadays that they can smell a FLOP from a distance, no wonder they preferred to stay away from this."

Solanki further adds, "Brand Akshay Kumar has taken a severe beating now with two consecutive flops in Jumbo and CC2C. His repetitiveness in acting and plots of his films has started boring the audience. It's high time he pulls up his socks or else he will no longer be in the race to claim himself as the next superstar."

Manoj Desai of G-7 multiplex tells us, "On Thursday for the paid preview show, our 1000 capacity screen didn't even have 200 people. We had 70% collections on Friday and the weekend saw a further slump to just 30%. We haven't found a single person who has liked the film."

A senior trade analyst states, "It's a big lesson for the Hollywood Studios trying to make it big in Bollywood. First it was Sony's Saawariya and now Warner Bros' CC2C. Both have been lavishly made but have been very low in content. In India it is no longer big names and mega budgets that pull in the crowds, content has emerged as the king."

"The makers had arranged premieres of the film at various big cities of the world, but for none of these premieres did Akshay, Deepika Padukone or Nikhil Advani wait beyond a few minutes after the film started, perhaps they knew what they had in store!" he concludes.

By Abhijit Mhamunkar . Buzz18 Jan 19, 2009

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